Black mug or white mug?
According to an article published in 2014 the color of your coffee mug had an influence over the taste of the coffee.
The article states that because we “eat with our eyes first” the coffee in white mugs tastes better because the richness of the coffee is enhanced by the contrasting color. People who drank the exact same coffee in the black mugs claimed the coffee tasted bitter.
I chose to do a little experiment for myself this morning.
I had the exact same coffee in three different mugs, to up the ante so to speak. The coffee had the exact same yummy taste in all three mugs. It could be that I didn’t do a blind taste test, however, I mostly wanted to see if since I “eat with my eyes first” if there was any significance to the coffee looking bitter in the black mug or the two-tone mug. Nope. The coffee looked delicious in all three mugs. Also, I take my coffee with cream and sugar so it looks appealing in the black mugs as well in the white and two-tone mugs. That could enhance the “flavor” in all mugs.
For me, coffee is an experience and it’s all about the mug not the color. I have certain moods for certain mugs. I’ve learned over the years what coffee origin I like, what roast I like and what coffee maker I like so the coffee, for the most part, is very consistent and the flavor is as well.
What changes are my moods and what mug I want to use depending on mood.
Someday I think it would be cool to be in a coffee study so until then, I’ll continue to drink my yummy coffee from any color mug that fits my mood and I am sure it will not taste bitter.